Couch 2 Fitness.
Get fit for free.
Our Parks is the biggest outdoor group exercise company in London, delivering free fitness sessions online and in local parks across the UK. Believers that getting fit shouldn’t cost anything, they began a new initiative in 2020, creating Couch to Fitness—a completely free, 9-week at-home fitness programme for beginners,—supported by London Sport and Sport England.
—Brand Development
—Digital Design
A project at Hatched.
After the huge success of the first programme they began to expand their reach, offering a wider range of mini-programmes to target different demographics by using a variety of new workout styles. As their audience grew, a UX audit was undertaken to identify ways in which the experience could be improved for existing users as well as how to attract potential users to the programme.
My task was to digest this research and put the findings into practice, innovating on the existing Our Parks platform and creating a new, brand look-and-feel as well as a stand-alone website, to become a free hub for at home fitness as well as house the growing library of programmes.
