Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Vestibulum id ligula porta felis euismod semper. Nulla vitae elit libero, a pharetra augue. Donec id elit non mi porta gravida at eget metus. Donec sed odio dui. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.

—branding & identity.
—web design.

—a project at Hatched.

Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Vestibulum id ligula porta felis euismod semper. Nulla vitae elit libero, a pharetra augue. Donec id elit non mi porta gravida at eget metus. Donec sed odio dui. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.

—Brand Identity.
—Digital Design.

A project at Hatched.

StorIQ
Giving you time to do what you love.

Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Vestibulum id ligula porta felis euismod semper. Nulla vitae elit libero, a pharetra augue. Donec id elit non mi porta gravida at eget metus. Donec sed odio dui. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.

—branding & identity.
—web design.

—a project at Hatched.

With over 40 years’ experience, John Ayling & Associates are the original independent media specialists. They provide strategy, planning and buying for marketers, creating valuable partnerships with their clients, always pushing the potential of the creative and communication further.

—Brand Identity
—Digital Design

A project at Hatched.

Their existing identity was dated and confused, with a website that they felt didn’t reflect the forward thinking mentality of the company. My task was to create a new brand identity which acknowledged their 40 years of experience, but with a fresh take that clearly communicated their offering and allowed their work to take centre stage.

The final output included a new brand identity, printed and digital collateral, brand guidelines and website design.

Hey, I’m Luke; a designer, art director & adventurer, based in the South-East. I create effective brands and interfaces for a world that is constantly changing.

Explore selected works.

Brand Identity, Digital Design, Iconography.

StorIQ.

Hey, I’m Luke. A versatile and driven creative designer with more than seven years of agency experience, across a wide range of brand-led print and digital projects. Currently working as a senior designer at Hatched, in Farringdon, London.

I’m passionate about collaboration and believe that a focus on people over product is the best practice for turning strategies into meaningful design outcomes that inspire, inform and excite. I have an obsession with brands and the potential they hold to responsibly change culture with the stories they share. My work takes from the modernist style, creating functional and impactful outcomes that communicate a clear message through the balanced use of typography, imagery and grid systems.

I’m a collector of trainers, books, travel ephemera and just about anything else that catches my eye, and am hugely inspired by travel spending as much time as I can exploring the world around me.